Sky Marketing strives to be Pakistan’s biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like habib rafiq group.
For any company in the United States today, it is almost an obligation to have an active blog as part of its marketing strategy to seek to increase sales.
Today audiences have changed and with them the strategy for marketing in a digital environment.
At DB Digital, the leading agency in the development of Inbound Marketing in Mexico, we are constantly talking about this strategy.
To attract new audiences , the contents must be utilitarian and, in addition, offer a good design, infographics or pleasant graphic pieces.
Users are looking for answers to their questions, so your blog should serve as a key tool to answer their questions.
Even better, if you are applying an Inbound Marketing strategy, you can align your digital efforts to direct visits to your blog, offer valuable content that makes them return again and again until they become qualified leads to later close a sale.
But be careful: try to have a well-defined strategy for the content you publish on your blog.
If you don’t have a well-organized blogging strategy, you run the risk of not meeting the communication and marketing objective that your company has set for itself.
How can you avoid getting to that point?
Here are some of the dangers for you to address before it’s too late:
YOU DO NOT HAVE VALUABLE CONTENT
If your content is not generating the desired impact, it is likely that you have inconsistencies from the definition of your buyer persona. Perhaps you are generating content that is not of interest to your audience; Remember, the content must be useful, unique and not intrusive.
YOU LACK A SOCIAL MEDIA STRATEGY
Without the distribution that social networks allow you, your content is likely to get nowhere.
In addition to optimizing the SEO of your blog, do not forget that an organic and effective way to bring your content to the right eyes is through social networks. Investigate in which of all the options (Facebook, Twitter, Google+, LinkedIn, etc.) your buyer persona is and define how you are going to communicate with them.
POOR SELECTION OF CONTENT CREATORS
We do not doubt that among your ranks you have several experts in relevant topics for the industry, but it is important to identify and classify the authors who participate in your corporate blog.
It is not the same as, for example, your tech expert writes about management or vice versa; find the right voices for the topics they can best handle.
We recommend that you consider hiring a content agency or freelance editors to maintain a high level of quality in your texts.
YOU POST IRREGULARLY
We recommend organizing your content with an editorial calendar, this can help you to give structure and an adequate periodicity to your publications. Remember: the reader of your blog expects a rhythm and frequency of publication to be able to return.
YOU DO NOT SPEND THE NECESSARY TIME
Maintaining an active blog requires great care, constant monitoring of metrics and updating of its contents, otherwise your visits will fade with the passage of days.
We recommend that you take seriously meeting the deadlines established in the editorial calendar, and for this you may need to consider hiring an editor.
YOUR BLOG IS NOT GENERATING LEADS
It is not enough to have good traffic on your blog, if you do not strategically place CTAs with forms, landing pages and links that invite you to download exclusive content, it will be more difficult to convert your visits into qualified leads.
Ultimately, if you don’t have an organized strategy, you run the risk of missing opportunities to generate new customers.
Questo post si trova nella categoria: Senza categoria